Keyword Research
Potential customers use many different words to search — keyword research is the process of identifying them. I handle this with a full strategy: mapping the keywords your customers actually search, expanding the list, categorizing by rank, and detecting the ideal page for each one.
Page Title Optimization
A short, emphasized page title creates a bigger impact and draws more clicks. I keep titles within about 70 characters and work in compelling phrasing that earns the click without losing clarity.
Meta Description Optimization
Your meta description is the first impression searchers get of your page. I keep it under roughly 300 characters, with your main keywords in place, so it's easy to read and clearly signals what the page delivers.
URL Architecture
Clean URL structure matters for both users and search engines. I keep URLs short, keyword-relevant, and free of extra words — matching titles, avoiding excess folders, restricting unnecessary redirects, and keeping structure sequential and logical.
Content Optimization
Content optimization means writing so your content reaches the largest relevant audience, answering user questions quickly and directly. I write in your audience's language and shape content around exactly what your search-based visitors are looking for.
Internal Link Building
Linking one page to another on the same domain improves indexation and keeps visitors exploring your site. Through internal link building, I make sure people stick around and discover more of what your website offers.
Website Speed Test & Optimization
Nobody likes a slow website. I run full speed tests and share the results — performance, overview, bottlenecks and performance history — then optimize accordingly.
Mobile-Friendly Test & Optimization
More visitors browse on mobile than ever before. I run mobile-friendly tests and make the optimizations needed so your site loads properly and performs well on phones and tablets.